K-pop Begins to Use Metaverse
K-pop Begins to Use Metaverse
  • Lee Hun
  • 승인 2021.08.27 10:04
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▲BlackPink idols held a fan meeting in the virtual reality world (Source=www.hankookilbo)
▲BLACKPINK idols held a fan meeting in the virtual reality world (Source=www.hankookilbo)

  Recently, K-pop has permeated the world of the metaverse in various ways.

  According to Wikipedia, the Metaverse is a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space. The word "metaverse" is made up of the prefix "meta" (meaning beyond) and the stem "verse" (a backformation from "universe")

  A typical example of this is SM's idol group Eespa. The group combines four real members and their avatars. The members work with another ego, Avatar. In the music video, members and avatars appear together to dance and sing. Also, avatars participate in fan meetings and concerts.

▲In the Eespa music video, a member is holding hands with his avatar (Source=www.joongang)
▲In the Eespa music video, a member is holding hands with his avatar (Source=www.joongang)


  The reason why K-pop singers introduce the metaverse is because offline performances have decreased in the Covid-19 situation. In this situation, singers can perform in the metaverse space, and idol fans can enjoy the performance while watching their favorite singers. Another reason is that metaverse is expected to grow into a next-generation platform beyond SNS platforms such as YouTube, Facebook, and Twitter. Therefore, K-pop companies are actively trying to preempt metaverse, which will become a land of new opportunities in the future.

  Kim Sang-kyun, a professor of industrial engineering at Kangwon National University, a metaverse expert said, “Entertainment companies are trying to make metaverse a platform for creating new content. On metaverse, K-pop singers can diversify their contents. It can be used as a place to transform a song into a dance or game or to communicate with fans."

  Producer Kim Hyung-suk, who introduced a metaverse-based cyber band said, “It should not end with a comment that it is fun and interesting because it is a metaverse. People should be attracted to its character and have fun and touching points." Like this, to continue to be popular and form new fans, the unique charm and personality of the character will be important. It is expected that this kind of attractive idol groups will appear or perform on metaverse in the future.


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